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Calling FSBO to Find Motivated SellersYou just received the course from the infomercial. Finally, you get your journey to become a real estate investor. The late-night real estate guru suggests you start by calling the FSBO (For Sale by Owners) in the newspaper. The guru instructs you to ask them if they are open to accepting payments for their equity? Humm… sounds easy enough. But should you? Is that how the Dealmaker finds deals?If you want to get discouraged, shot down, and have a lot of time on your hands, sure make the calls. However, think about it this way, would you call everyone in an apartment complex to see if they wanted to buy your house or would you advertise the home and have them call you? Having them call you is must easier! Qualifying Sellers By having someone read your copy (words in your ads) and then respond by calling you, qualifies them as a prospect that is more likely of being motivated to sell their home with terms (creative offer). Why? As a real estate investor, your advertisements are geared toward buying houses fast, escaping foreclosure or two house payments. I never call to locate motivated sellers! My time is better utilized by attracting sellers to call me by effective marketing and so is yours. It's a matter of effectively using your time and getting qualifying the leads to seek out your services than you calling unmotivated sellers. Look at the ‘Real Estate for Sale' section in your local newspaper. How many sellers do you suppose are sitting around waiting on an investor to call them with a creative offer? Which FSBO will be open to you calling them and offering them something other than a cash deal? Few to None. Sellers handling the sale of their home are typically anti-Realtor or expect to ‘save' on the Realtor's commission. I also find that FSBOs are more likely overpriced than listed properties. Let's get by to you calling on their ads. The Seller just arrived home from a long day. After going through their mail, they start dinner and watch the evening news. – Ring! Ring!.... “Hello?” “Yes, I'm calling about your home for sale.” “Oh great. What would you like to know?” “What is the…..” After going through the routine of common questions, you ask… “Would you be willing to take payments for your equity?” or “Are you open to a creative offer with me taking over your payments?” “What?” the Seller responds, “what are you talking about?” “I'm an investor and I inquiring if you're interested in an offer, where I make your payments on the home.” “How about getting your own loan and make your own payment!” - Click.. - The Problem: There's no need to sell, hence the seller is not motivated. The Seller has not been conditioned by reading your advertisement so they are not a qualified prospect. Motivated Sellers Have a Need Motivated Sellers rarely run advertisements to sell their homes. Time is not something they have to spare. Motivated Sellers need to sell their homes fast. Running ads or listing their homes with a Realtor is rare. There are exceptions. Here's an important point to remember. Over 80% of the creative deals I close are with Sellers that have homes that are not on the market. There's not a ‘For Sale' sign in the yard. The home is not listed in the MLS nor is it advertised in the newspaper. When I began buying creatively, I wasn't sure I was at the right house when I went to meet with the sellers because I was looking for a ‘For Sale' sign in the yard. Make better use of your time and efforts. Began marketing to attract motivated sellers to call you. You'll find those calling you are more likely to accept a creative offer because they have read your ad and understand you buy houses fast. Dealing only with qualified prospects is an important key to your success an a real estate investor. About the author: Copyright (c) 2004 Matt Scott, DealmakersCafe.com - Real Estate Investing that Works. Visit for more How-To Articles, Free Real Estate Forms and more http://www.DealmakersCafe.com Circulated by Article Emporium Using Business and Greeting Cards Effectively Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it's desired location, as opposed to the business card which is handed dir... Guerrilla Marketing: a Cheaper Alternative So you've spent an enormous amount on advertising in the media and got very little response -- or maybe you were scared enough by the prices that you never put the ads there to begin with. You're annoyed at how expensive it is to get even the simplest and smallest ad in front of an... 7 Common Internet home business mistakes Many Online Gurus often tell you what you should do online with your internet home business websites but many do not tell you what not to do which is as important. 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How To Maximize Profits With Resell Rights Marketing http://www.iprofitdistributor.com Product creation is usually one of the first concerns of an internet marketer. Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices t... Turn Your Old Articles Into Profitable E-mail Courses If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site. You can re-use your old articles by transforming them into another form of promotional tool. And one way to re-use them is by turning them int... What Brought About The Invention Of Response Cards? There are actually so many reasons that brought about the creation of response cards. One of them is spoiling of catered food during occasions since most of the invited guests weren’t able to show up. Or there are so many uninvited guests that have been sent to proxy the invited ... Calling FSBO to Find Motivated Sellers You just received the course from the infomercial. Finally, you get your journey to become a real estate investor. The late-night real estate guru suggests you start by calling the FSBO (For Sale by Owners) in the newspaper. The guru instructs you to ask them if they are open to ac...
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