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Guerrilla Marketing: a Cheaper AlternativeSo you've spent an enormous amount on advertising in the media and got very little response -- or maybe you were scared enough by the prices that you never put the ads there to begin with. You're annoyed at how expensive it is to get even the simplest and smallest ad in front of anyone, and how useless the whole thing seems to be.That's because media advertising, in the main, isn't designed to cater to home businesses. No, if you want to get ahead as a home business, you're going to have to do the advertising yourself. What is Guerrilla Marketing? Guerrilla marketing is a way of advertising when you have an almost non-existent budget. Instead of thinking of your business as a smaller version of a big one, you have to realise the situation you're in, and behave accordingly to maximise your profits while minimising your marketing costs. Essentially, you're going to try to do anything to get publicity. Telemarketing. Don't worry, I'm not talking about telemarketing of the nasty call centre variety here. It's B2B (business to business) telemarketing you want to be doing -- basically, phoning up local businesses and making yourself known. You'll be surprised at just how effective this can be, since businesses tend to appreciate the effort you've made to contact them and offer your services far more than a customer does if a business phones them at home. Direct Mail. It shouldn't be too difficult to get hold of a mailing list that covers your whole area -- ask your local post office if you're unsure, as they'll often be able to help with bulk mail campaigns. Alternatively, if you don't even want to pay for delivery, you could hire a few local teenagers to go round putting your letters in people's mailboxes. This will work best if you keep your message to one small page or even just a business card, so that people will keep it if they're interested and call you in their own time. Outdoor Leafleting. Another effective guerrilla marketing technique, at least for some kinds of business, is to hang around outside giving out leaflets to passers-by. This gives you an opportunity to 'meet and greet' people, and lets you do some free targeted advertising by choosing your location carefully. If you do odd jobs in people's houses, for example, you could stand outside the DIY store, handing out leaflets that say 'Why Do It Yourself? I'll assemble and install everything you buy today for only $50!' If you custom build and sell your own computers, you could stand outside a big-box computer store with this leaflet: 'Get your computer tailor-made, for half the price of [big store]'. You get the idea. Free Gifts. You'd be surprised just how effective it can be to stand around handing out free gifts. If you do something that relates to children, then hand out balloons to them in the mall. You'll make some kids' days, and your name and perhaps website address will be written there on the balloon for all to see. Free pens are a very effective thing to give away if you provide a more serious business service -- people are always short of pens, so they'll keep your pen in their bag and be reminded of your business each time they use it. Even better, the cost of getting thousands of balloons or pens printed with whatever you want is almost nil. Attack the Competitor. Nasty as it might sound, hardcore guerrilla marketers regard their competitor as their sworn enemy, and will do anything to bring them down so that they can replace them in the marketplace. A little disturbingly, this can be quite simple to do -- fake a few letters complaining about a business to a local newspaper, and you might find that they follow through and do a feature on it without even checking the story out. In the end, with guerrilla marketing, there are endless deas -- it's all about being inventive, and having the guts (and the patience) to try them out. When you get your first customer without buying a single media ad, it'll all be worth it. About the author: Karen Walker assists entrepreneurs, network marketers, and independent professionals grow and expand their business and generate substantial incomes within 5 years so that they may live the life they want, fulfill their passions, and achieve their dreams! Visit her informational web sites: http://www.cashflowquest.com http://www.income-directory.com Circulated by Article Emporium Using Business and Greeting Cards Effectively Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it's desired location, as opposed to the business card which is handed dir... Guerrilla Marketing: a Cheaper Alternative So you've spent an enormous amount on advertising in the media and got very little response -- or maybe you were scared enough by the prices that you never put the ads there to begin with. You're annoyed at how expensive it is to get even the simplest and smallest ad in front of an... 7 Common Internet home business mistakes Many Online Gurus often tell you what you should do online with your internet home business websites but many do not tell you what not to do which is as important. In this article we will highlight the seven most common internet home business mistakes that internet home business o... “The Power Of Consumer Opinion, & How To Profit From It!” Selling is just a whole lot easier when you know what people really want. But unless you're psychic, or know how to do the Vulcan mind meld, “getting into their brains” is HUGE! I can't tell you how many times I've racked my brain trying to make sense of consumer... The Different Keyword Search Results Between Overture and Wordtracker Keyword Selection is the fundamental of Search Engine marketing. Get the wrong keywords your online business is doomed to fail. Find the right keywords and you will drive masses of targeted traffic to your website via the Search Engines. There are discussions in webmasters... Recommending Products vs. Selling Them Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They simply recommended their products to their customers. They were able to do this because they spent years building their book of business. W... How to Eliminate the Competition in Your Massage Business One of the biggest mistakes massage therapists make in trying to promote themselves is that they are mostly doing it the same way as every other therapist. The problem with that is, it then makes their services indistinguishable from every other practitioner in town, and they have ... 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Getting Into Google Through Their Open Back Door Word has it that it's better to be found by Google than to directly submit your pages. Spidered pages apparently rank higher, so the Google ranking algorithm is set to pay more attention if you get a highly-ranked site to link to you. But... How To Maximize Profits With Resell Rights Marketing http://www.iprofitdistributor.com Product creation is usually one of the first concerns of an internet marketer. Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices t... Turn Your Old Articles Into Profitable E-mail Courses If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site. You can re-use your old articles by transforming them into another form of promotional tool. And one way to re-use them is by turning them int... What Brought About The Invention Of Response Cards? There are actually so many reasons that brought about the creation of response cards. One of them is spoiling of catered food during occasions since most of the invited guests weren’t able to show up. Or there are so many uninvited guests that have been sent to proxy the invited ... Calling FSBO to Find Motivated Sellers You just received the course from the infomercial. Finally, you get your journey to become a real estate investor. The late-night real estate guru suggests you start by calling the FSBO (For Sale by Owners) in the newspaper. The guru instructs you to ask them if they are open to ac...
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